What FieldIQ is...
FieldIQ helps Brand Ambassadors capture their work in the field simply, consistently, and in real time.
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With FieldIQ, you can:
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Log in and start your day in the field within seconds
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Track your activity as you work, door by door
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Record outcomes and sale references as you go
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See your performance during the day, not just after it ends
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Review your performance daily, weekly, and monthly
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Understand your effort, trends, and consistency over time
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Compete on a live daily leaderboard with other Brand Ambassadors
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Stay focused with simple notifications and prompts
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End the day cleanly with a complete record of your work
This means less reliance on notes, messages, or memory, and a clearer picture of your effort and performance without adding admin or getting in the way of the job.
It takes away the paper KPI and it stimulates people to have a higher work ethic because of the points.
Lauren S, Xelence
FieldIQ Rollout Plan
The rollout of FieldIQ will begin with an official announcement at the TFO events on 6th and 7th February, followed by two clear phases to ensure everyone is properly supported and the app is used consistently.
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The announcement is about awareness and visibility. We’ll introduce what FieldIQ is, why it’s being rolled out, and what to expect next.
No action is required from Brand Ambassadors at this point.
Timeline
PHASE1: 9-15th February 2025
Leadership, Owner & Super User Training
This phase focuses on Owners, leaders, and nominated Super Users. Training will cover how FieldIQ works, what good usage looks like, how to interpret the data, and how to support Brand Ambassadors effectively. By the end of this phase, leaders should feel confident guiding their teams through rollout.
PHASE 2: 16th February onwards
Brand Ambassador Training & Adoption
Brand Ambassador training begins from this point onwards. This includes how to download FieldIQ, how to use it day to day in the field, and where to find help and support. Ongoing guidance and materials will be available to support adoption and build confidence over time.
Who to Contact
During the rollout
Speak to your Owner or one of your FieldIQ Super Users.
They’ll be your first point of contact for guidance and day-to-day questions.
FieldIQ Project Delivery Team
FieldIQ was built with input from Brand Ambassadors and field leaders, based on how the job actually works in the field, not on theory. It has been delivered by a cross-group team who genuinely care about improving the day-to-day experience and outcomes for our Ambassadors.
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You’ll meet the team during rollout and training, and they’ll be on hand to support you as you start using the app.
This page will be updated regularly over the coming weeks as FieldIQ rolls out and training progresses.
We recommend bookmarking it, as it will remain the central place for updates, guidance, and support.
We’re excited to launch FieldIQ and to hear about your experience using it in the field.
Once training has begun, we’ll also share clear ways for you to contact the team for support, guidance, and to suggest future improvements.
Thank you,
Brian Scully